Our Founder's Story

For me, drinking alcohol was nothing but fun, until seemingly suddenly, it wasn’t. As I entered my 30s the occasional groggy mornings quickly turned into all-day hangovers. I realized I either needed to change my drinking habits or sacrifice essentially all of the professional and personal goals I had set for myself. (No one performs their best hungover.)

As I embarked on this journey, I started experimenting with healthier ways to drink and unwind. I discovered non-alcoholic beers that tasted great, and functional seltzers that made me feel good, but found myself always having to choose between the two.

I did a quick Google search for a mood boosting non-alcoholic beer, expecting there would be a dozen options, but was shocked that the search returned zero results. That set me down the path to ultimately creating Upline Brewing. It’s a functional non-alc beer for people who don’t want to compromise. For those of us who don’t want to let a great Friday night prevent us from also having an awesome Saturday morning.

Our beers are made to help you unwind, connect with the people you care about, and be the best version of yourself. Whether you’re sober-curious, or just looking to switch it up every once in a while, our beers are made for you. With many of the benefits of regular beer but none of the downsides, we’re here to help you have more fun with less (or no) alcohol.