After discovering Upline Brewing during a personal “Sober October” challenge, Carl was instantly hooked. The functional, flavorful NA beers quenched his thirst for great beer — without the usual downsides. Upline helped him adapt his lifestyle by reducing alcohol consumption while keeping the full beer experience alive.

Inspired by the impact, Carl acquired Upline Brewing with one mission: to share a better alternative with others who want to stay sharp, feel good, and keep doing what they love.As a lifelong explorer, Carl is fueled by a passion for snowboarding, mountain biking, surfing, and overland adventures — usually with punk rock in the background and his wife and two teenagers by his side.

“I stay very active in a lot of things that require me to be on top of my game. I also love beer — but alcohol’s effects and high calories started cutting into my performance. Upline lets me enjoy great beer without compromise, which is especially important in my 40s and beyond. I mean, who doesn’t love cracking a cold one with the homies after a day in the mountains?
The difference is, with Upline, I can go back for more that same day, and still feel great for the next one. Hearing how Upline helps friends and customers stay healthier while still enjoying beer — that’s what fires me up. Adapting my habits with healthier choices has elevated my life.”

Upline is Carl’s answer to modern beer culture: a non-alcoholic, functional brew for those out there crushin’ mountains, waves, trails, deadlines — and crushin’ life.